Traffic but low conversion usually means the problem sits before design. We audit where your Shopify or ecommerce store loses revenue, prioritise fixes, and recommend whether to optimise, redesign, or switch platform. That gives UX and development a brief tied to revenue, not feature lists.
Find where your store leaks revenue before you redesign.
Store owners often jump to a new theme when the real issue is product page layout, checkout friction, or mobile UX. We map conversion gaps, rank fixes by revenue impact, and decide whether Shopify, WooCommerce, or Framer is the right long-term fit, so development budget goes to changes that move the needle.
Why it matters
01
Align before your organisation spends
With message hierarchy agreed, design and implementation follow one narrative instead of polishing random pages while the offer stays fuzzy.
02
Fewer dead-end visits
Critical paths, where proof sits, and how mobile behaves are mapped so UX changes structure, not just surface polish.
03
One brief for partners
SEO, paid media, and content partners can share intent and guardrails instead of pulling in opposite directions.
ScopeLean sprintsTwo- or three-week clarity sprints, or deeper roadmaps, scoped after intake
MediaNo retainer spinClear requirements for whoever runs ads or SEO. We do not sell ongoing media buying.
“Good strategy reads quietly on paper and shows up clearly in the UI: fewer competing CTAs, honest ordering of price and risk, mobile patterns that match real browsing.”
When the nav feels crowded but the proposition still feels soft, we reset who the site is for, what they should do next, and what proof earns the click so brand and UX inherit a brief that holds through build.
Practical focus areas
We work next to teams shipping real sites and stores, not slide-only exercises. Below is how we plug in when the roadmap involves Shopify, Framer, WordPress, or custom front ends.
01
Audience, offer, and honest boundaries
We document who the site serves, what your organisation offers, and promises your organisation intentionally avoids so messaging, UX, and campaigns stay coherent.
02
Page intent before polish
Every template gets a job: what someone should understand, believe, or do next. That brief follows the work into design and development so scope ties to outcomes.
03
Ecommerce conversion audits
We review product pages, cart, checkout, mobile UX, and trust signals to find where paid traffic and organic visitors drop off, then rank fixes by likely revenue impact.
We match catalogue complexity, team skills, and integration needs to Shopify, WooCommerce, or Framer so you invest in the right rebuild, not the trendy one.
We split what ships now from what waits, state assumptions that could hurt launch, and keep measurement lightweight enough that someone will review it.
Who the site serves, what your organisation promises, how that promise is proven, and what deserves to ship first on the site. Deliverables include message hierarchy, page intents, an ordered backlog, and a simple view of what to measure.
Tactics are the tasks. Strategy chooses emphasis: what earns the homepage, what can wait, and how UX should support revenue. Without that alignment, campaigns and redesigns work against each other.
We do not run media retainers. Instead we document requirements so whoever owns ads or SEO can work from the same brief.
Focused clarity sprints typically run two to three weeks. Larger workshops and roadmaps take longer. Scope is agreed after one intake conversation.
Tell us where revenue or conversion stalls. We return a lean plan before visual design kicks off.
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