Web design & UX/UI

Store UX built for conversions

We design Shopify and ecommerce stores that turn traffic into revenue: product pages, homepage layout, checkout flows, and full store redesigns. Information architecture fits your commerce setup, with brand tuning where needed. Deeper programmes extend into brand identity when the brief goes beyond the store.

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Marketleap
Repositive
Delta Studios
De Ruiter Construction
Jumpstarter.nl
Lumenix
LifeSciGrowth
RobustRise
Marketleap
Repositive
Delta Studios
De Ruiter Construction
Jumpstarter.nl
Lumenix
LifeSciGrowth
RobustRise

Where this design work usually ships

Shopify Partner Framer WordPress

Shopify and ecommerce layouts that convert as your catalogue grows.

Store owners with traffic but low conversion need more than a prettier theme. We design product pages, collection flows, and checkout UX on Shopify and WooCommerce, plus Framer marketing sites when that fits your model. Structure carries the brand so the experience reads consistently for shoppers and search.

Why it matters

01

Conversion is the full journey

Layout, spacing, and hierarchy decide whether people add to cart, book, or leave. We design end-to-end flows, not hero comps that ignore the rest.

02

Brand shows in the details

Type scale, colour roles, and component tone carry identity into checkout, filters, and long-form content. Those screens are where trust is won or lost.

03

Performance starts in design

Heavy sections and vague components become slow pages in production. We design around breakpoints, real content limits, and what the platform can carry.

Partnership Shopify Commerce projects and theme design under Partner practice
How we work Senior-led Strategy, design, and build in one thread when that helps

“Quick mobile check: from one screen, can a new visitor name the top category and the main action? If not, fix structure before adding polish.”

Check we run on every UI pass

We sit between strategy and development: custom templates and components, IA that fits your CMS or commerce model, sensible on-brand tweaks where needed, and a path to full brand identity when the project needs it.

Where we go deep on UX and UI

Homepage hero, catalogue states, and long support articles all deserve the same rigour. Decisions track how people actually browse on Shopify, Framer, and WordPress, and what your team can maintain week to week.

01

Information architecture and sitemap discipline

Tighter sitemaps with fewer orphan pages, clearer parent and child relationships, and navigation that survives a growing catalogue or blog.

02

Template maps and task-based journeys

Each template has a job: what it should accomplish and what a visitor should believe before the main call to action. That keeps mobile and desktop flows aligned.

04

Edge states, accessibility, and trust cues

Empty, error, loading, and slow states, plus focus order, contrast, and labels, are specified up front rather than patched in after an audit.

Your questions

Custom page and template design, component libraries, IA aligned to your CMS, light logo, colour, and type updates when the brief is web-led, plus responsive rules and developer notes. Broader programmes can expand into brand identity when your organisation needs depth beyond the site.

Often design and build together so spacing and states survive implementation. If your organisation has its own engineers, we deliver structured specs and can run alongside them.

Shopify commerce, Framer marketing sites, WordPress block themes, and bespoke front ends. Platform limits shape how we define components.

Site-led refreshes usually cover logo adjustments, palette, and typographic rhythm inside templates and components. Positioning, broader systems, and long guidelines are scoped as brand identity when that is what your organisation actually needs.

Compact marketing sites are often a few weeks; large catalogue or multilingual builds take longer. Timeline and scope are set after discovery.

Share your URL and goals. We respond with a UX or UI scope matched to how your organisation sells today.

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Recent case studies

Marketleap project thumbnail
2026 · Framer

Marketleap

WordPress to Framer migration with a rebrand-led design built for lead generation, booked calls, and portfolio credibility.
Deltastudios project thumbnail
2025 · Framer

Deltastudios

Framer portfolio for a branding studio: bold visuals, quick load times, and room for the team to grow the site.
RobustRise project thumbnail
2025 · Shopify

RobustRise

Rebrand with a new Shopify store for supplements: brand, UX, and performance in one release.

View all projects